5 Things You Need to Know Before Hiring an SEO Expert

5 Things You Need to Know Before Hiring an SEO Expert

Summary

To achieve the goals I set for myself, I had to learn how to do SEO.

It's definitely not something simple and it doesn't happen overnight. I don't pretend to be an SEO expert by any means, but I've learned some tricks and shortcuts.

Of course, I'm talking about ethical and effective SEO strategies and tactics - definitely not the shady and self-destructive type that gets your website banned from search engines.

These last tactics are used by phony "experts" or SEO agencies that are unreliable and unqualified.

The fact is that there are still too many people out there doing SEO in a negative way, making unrealistic promises, using strange and poor methods that end up causing more harm than good.

Especially a few years ago, the SEO services industry was a sort of Wild West, with too many companies popping up overnight claiming to be able to deliver results that ultimately proved unsustainable, as soon as Google optimized its algorithm.

The good news?

SEO, done in the right way, is important and makes a difference in the results of a business.

It is certainly possible, more than ever, to do SEO the right way to achieve better search results and get more traffic to your website, without resorting to immoral tricks to cheat the system and without making your content seem like it was written by a robot for a robotic audience.

I've learned several things since I started studying and applying SEO that can be useful for your business in using SEO the right way - or to help your SEO consulting firm sell its services more effectively by building trust with your potential clients.

Here are 5 things you need to know before hiring an SEO expert or making your own consulting proposal.

1. SEO Guarantees Are Often Unrealistic

Translation: SEO guarantees are often unrealistic.

If an SEO agency promises to make you SURELY reach the top 10 results for coveted keywords, such as women's jeans, the only thing you'll have to do is start running to get away!

It's not realistic.

In fact, it's impossible to guarantee the top positions on Google, especially for the most popular and competitive search keywords.

It takes a lot of work and time to make your site start climbing the long ladder of Google positions.

Don't expect it to happen overnight and don't trust anyone who tells you they can do it.

2. SEO Takes Time

SEO takes time.

SEO is not something instant. You can't flip a switch and comfortably watch the results roll in - it's an ongoing process that never stops.

You have to constantly tweak your website and your SEO strategies, then wait to see how Google displays your results.

It's like taking care of a garden - you plant the seeds, watch them sprout and grow, and then you have to maintain the garden to keep the progress going.

Google's algorithm is constantly learning and adapting, so your SEO strategies must keep up with the pace.

3. Don't Worry About Keyword Density

Don't Worry About Keyword Density

In the past, it was common to use a keyword many times in order to achieve a high density, a practice known as "Keyword Stuffing."

After a certain point, the keyword density begins to sound ridiculous: it changes the entire tone and flow of the content, making it seem like you're writing for a robot.

Maybe it worked in 2009, but Google has become much smarter since then.

Google tends to reward sites with higher quality content that "talk" about what they should talk about: you can't just fill your site with terms used in your niche and expect Google to send you customers.

Include keywords and try to target important keywords for your business, but don't go crazy calculating keyword density.

The truth now is: low-quality links only do harm. 

Qualità e Non Quantità dei Link 

In the past, the SEO game was about getting many links that linked to your site (backlinks), even paying for links from sites located in the darkest corners of the internet.

The truth now is: low-quality links only do harm.

It's no longer about getting tons of links from low-level sites; in fact, this would be a bad thing.

Today, there is a real need for good content that people want to read and share.

It's better to work harder to get some good links from well-respected sites (such as Business Insider) rather than scraping the bottom of the barrel with an outdated backlink building strategy. Business Insider) piuttosto che raschiare il fondo del barile con una strategia obsoleta di costruzione dei backlinks.

Google judges you by the company you keep. If too many low-quality sites link to your site, your Google results will suffer.

5. Want Quick Results? Use Google Ads

5. Want Quick Results? Use Google Ads

If you need an immediate boost to your SEO, buy Google ads for the most important search terms for you. This will allow you to be immediately at the top of the rankings.

There's a reason Google gets most of its revenue from paid search ads: they work.

Consult theKeyword Plannertool to get started.

Keep experimenting and learning.

Try new things and see what gets the best results.

You might be amazed at what can be done with €500 in Google PPC (Pay Per Click) ads, depending on your business and chosen keywords.

In conclusion

The work required for SEO never ends, so you need to commit to it as a continuous process.

Set aside some time every week or every day to do some of the simple everyday things, such as:

  • Creating new content
  • Updating your website
  • Posting links to your site on social media
  • Etc..

All of this will help you build a sustainable long-term SEO strategy.

Thanks for reading!❤️

Best regards

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